Tim Horton's control systems
Background
Tim Hortons is a popular fast-food chain known worldwide for its coffee, delicious baked goods and quick-service meals. It was founded back in 1964 by Tim Horton and Ron Joyce in Hamilton, Ontario, Canada. Over the years, Tim Hortons has gained immense popularity not just in Canada but also internationally, with locations in countries like the United States and the United Kingdom.
Goal of Timhortons
The primary focus of Tim Hortons revolves around offering High-quality
products and ensuring exceptional customer experiences. They prioritize
community involvement and social responsibility, which is evident through their
various initiatives and programs. Their goal is to become the most beloved and
respected restaurant brand while maintaining a warm and welcoming ambiance for
their valued customers. As an international fast-food chain, Tim Hortons aims
to expand its presence across different countries without compromising the core
values that have contributed to its success.
Control Systems
1. Behavioural Control
Behavioural control would be the best suitable form of control for Tim Hortons because it focuses on guiding and standardizing actions that lead to good results. Tim Hortons aims to provide excellent service and high-quality products to its customers. By having specific rules and procedures in place, they can ensure that employees follow the right behaviours, like washing hands before returning to work and maintaining a professional dress code. These rules help create a clean and pleasant environment for customers and uphold the brand's reputation.
Additionally, behavioural control can help prevent problems
like employee theft, as it sets guidelines for the proper handling of checks and
transactions. Tim Hortons can also encourage healthier behaviours, like having
non-smoking employees, which can reduce absenteeism and health costs associated
with smoking. By aligning rewards with desired behaviours, Tim Hortons can
motivate its employees to work as a team and prioritize tasks that benefit the
organization's overall success.
2. Output Control
Output control is important for Tim Hortons as it aligns
with the company's main goals and tasks, which are delivering high-quality
products and exceptional guest experiences. By implementing output control
measures, Tim Hortons can set measurable performance targets and track its
success in meeting these goals.
Output control can be applied to various aspects of Tim
Hortons' operations. The number of customers served per day can indicate the
restaurant's popularity and customer traffic, which is crucial for achieving
their goal of being the most loved and respected restaurant brand. Sales
revenue can reflect the success of their menu offerings and marketing
strategies, helping them determine the effectiveness of their business
decisions.
3. Clan Control.
Clan control may not be the most appropriate form of control for Tim Hortons due to several reasons. Clan control relies on shared traditions, values, and norms to lead people toward the organization's goals. While this might work well in settings where creativity and innovation are vital, like high-tech businesses such as Google, it might not be as effective in a fast-food restaurant chain like Tim Hortons. While clan control can create a sense of belonging and community, it might not provide the necessary structure and guidance required in a fast-paced and competitive business environment like Tim Hortons.
Conclusion
Tim Hortons, the best way to make sure everything goes well
is to have "Behavioural Control" and "Output Control" in
place. This helps them provide delicious food, keep their customers happy, and
become a beloved restaurant brand all over the world!
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